This is a spec advertisement spot for Victorinox, spotlighting one of the most classic and versatile tools, the Swiss Army Knife. This ad showcases the many uses of the tool and its versatility in scenarios outside of the realm you’d imagine in it. I wanted to focus on pulling the product away from its typical depictions of use in order to reach a new audience who may not realize how useful having a Swiss Army Knife may be. I directed and edited this ad in January of 2024.